Aaron
Morrison

Aaron is a multi-media designer who is passionate about sports, branding, and creative marketing. He has previously worked with Conestoga Varsity teams to create engaging social media graphics, and VALA Company for advertising.

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Links is a social app for golfers to find ideal playing partners based on skill, location and on-course habits. The green and golf colour scheme, along with the identity, brings back the feeling of an old-style country club.

One of Links’ many features includes on-course help for yardages to make each hole easier for players. Each hole displays a bird’s eye view showing all hazards, trees and object ahead. This feature also tracks the players total strokes.

The whole idea of a sports team’s social media is to display the players and team in an engaging and professional manner. These posts include player stats, game outcomes, updates and information.

All Condors Men’s Volleyball posts followed a textured design system, staying consistent with colours, type and effects. The focus is on highlighting the players in the best way possible.

Hill and Son’s Killarney Dark Ale is a beer for the adventure type. Made for people who like to explore and seek the outdoors. The design system is based on an accurately styled topographic map of Killarney Provincial Park.

The design is made up of earthy tones with a defining gold to make it stand out. The packaging makes the consumer feel a certain way and encourages the importance of adventure.